Cellphones are being used for everyday tasks such as ordering merchandise online, surfing the web, and reading articles. As a small business, you need a way to market your products more effectively. Mobile marketing provides an outlet that has potential to be an avenue of revenue. The future of marketing is going towards mobile interaction, and this will be the majority of your customers. Staying ahead on top of the latest technology trends, will make your business thrive and succeed. Knowing how to market on a new platform is tough, but with a little research, you won’t be in the dark. I know you might be confused about where to start, but this article will guide you in the right direction.
The first step is to optimize your website for mobile visitors. This will display you websites content to be viewable on smart phones. Without your site being optimized it you will lose traffic, and that could be avoided. Utilize text-message marketing to draw new customers to your business. SMS text-message marketing is more effective because people will read them more often than emails. Choose how you will display these ads to your consumer.
Avoid Flash and Java
Small business marketing you should not use Flash and Java products in your website. Most mobile phones cannot view this type of content. Try to avoid using pop-ups in your website because mobile phones have a hard time displaying these windows. Limiting your text and images will make load times faster for mobile users. Mobile users will appreciate that you cater to their needs, and it will reflect in your overall sales.
Mobile Friendly Websites Equals Success
Think of how the mobile users will navigate your site, you can provide touch-screen options and menus on your website. This will make it easier for the public to access your site via smart phone. Provide your visitors with easier visibility of your website, which will keep the cellphone users from using the zooming in feature. A good idea would be to equip your website with mobile redirects. When users visit your web page, they are automatically directed to the mobile version of your site.
QR Codes are a Great Marketing Tool
A QR (quick response) code can be a useful tool because cellphone users can scan the bar code, to read reviews about your business. It will also provide all of your contact information in case they have any questions. These bar codes can be found at some local businesses such as restaurants, retail stores, and shopping centers. You can order a QR code for your business from Google, and you can place this on the window of your business.
Integrating Mobile Commerce into Your Website
Adding mobile commerce to your website can mean more visitors to your business. This day and age mobile banking and online purchases are being done all the time. Every site should have the mobile commerce available for purchases being made with smart phones. Marketing for small business has changed, now there is more technology for marketers to utilize.