5 Google Analytics Features that may be Overlooked

Real Time

Google Analytics has many features that may have been overlooked. The real time feature is still in beta, but it provides website owners with real time stats. This can be useful to many website owners because you will know where your hits are coming from, and how long the users are on your site. This helps with targeting an audience based on the stats that are provided. Before this update, Google Analytics users would have to wait 24 hours before the numbers were tallied, but now you can know right at the moment who is on your site, and find ways to cater to those users.



Traffic Sources

Traffic Sources is another important tool that can increase your SEO value. A quick overview can be seen with a pie graph and a chart with the total number of visitors to your site. The SEO tab is a great feature because you can find out what search terms are being used by visitors. The number of hits is calculated with a bar graph, and the keyword search terms are displayed. Generally, this gives you an idea of what type of content you should create. More people will find your site if it has optimized content.

Audience

Finding your audience is the key for a successful website, and this tab will give you some insight where the hits are located. The map is displayed and the number of views is broken down by each country and city. If you want a thriving website, you must know what type of audience you are targeting. Create content that is centered on your most popular cities. If you have a blog, write stories about these cities and countries, your audience will appreciate this gesture. This is a powerful feature in Google Analytics, and when it is used correctly, it can make an impact on your traffic.

Conversions

Setting goals is something every website owner should take into account. The conversions tab motivates you to attain more visitors to your website. It allows you to set a personal goal for yourself, and day by day it counts down until you reach that goal. It is your own personal incentive to strive to build and market your website. Many people may skip over this feature in Google Analytics, but the conversions feature has a lot to offer. It also shows how much revenue you have gained from sales and transactions. Businesses will benefit from this feature because it is easier to keep track of your sales records.

Advertising

The advertising tab has an in depth look at your AdWords campaign. Have you ever wondered who is clicking on your ad? With the advertising tab you will know exactly who is viewing your ad and where they are located. There is even a sub category for TV ads, plus the stats on what is the demographic of your audience and the number of impressions from the TV viewers. The average person will probably not use this feature, but major corporations could benefit from this information.